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News

Stay informed with the latest developments from across the globe through our comprehensive coverage of breaking industry news and major upcoming events.

From deep-dive insight and exclusive interviews to updates on major projects, we'll provide you with the essential information to stay ahead in the ever-evolving world of themed entertainment.


National Attractions Marketing Conference 2026 Round-Up

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Written by: Lawrence Roots
Published: 05 June 2026
National Attractions Marketing Conference 2026 Round-Up

Deliberate Memory-Making in Chaotic Times: Key Takeaways from the National Attractions Marketing Conference 2026

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UK Government Backs £7.3bn Universal United Kingdom Resort to Anchor Oxford-Cambridge Growth Corridor

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Written by: Lawrence Roots
Published: 03 June 2026

Comcast NBCUniversal and the UK government have formalised a historic £7.3 billion ($9.8 billion) development agreement.

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Over 14,000 Nominations Received as UK Theme Park Awards 2026 Deadline Approaches

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Written by: Lawrence Roots
Published: 01 June 2026
Over 14,000 Nominations Received as UK Theme Park Awards 2026 Deadline Approaches

The momentum is building for the UK Theme Park Awards 2026, with an impressive 14,701 nominations already submitted by the public and industry professionals.

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What’s Next for Attractions? 11 Key Trends Shaping Experiences

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Written by: Lawrence Roots
Published: 28 May 2026
What’s Next for Attractions? 11 Key Trends Shaping the Visitor Economy

The visitor attractions sector is undergoing a fascinating period of evolution. At the recent BALPPA Marketing Seminar, hosted at Paultons Park, industry professionals gathered to look beyond immediate operational hurdles and explore the overarching trends steering investor strategies, marketing narratives, and guest expectations.

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BoldMove Unveils New Cactus Valley IP for Smash & Reload 2.0 Dark Ride

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Written by: Lawrence Roots
Published: 26 May 2026
BoldMove Unveils New Cactus Valley IP for Smash & Reload 2.0 Dark Ride

Brussels-based attraction developer BoldMove Nation has introduced a new IP, Cactus Valley, designed specifically for its compact Smash & Reload 2.0 interactive dark ride system.

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UK Government Slashes VAT on Theme Parks to 5% for Summer: What Operators Need to Know

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Written by: Lawrence Roots
Published: 22 May 2026
UK Government Slashes VAT to 5% for Summer: What Theme Park Operators Need to Know

The UK Government has announced a temporary reduction in Value Added Tax (VAT) from 20% to 5% on children's meals, entertainment tickets and family attractions. Introduced by Chancellor Rachel Reeves as part of the 'Great British Summer Savings' initiative, the cut will run from 25 June 2026 to 1 September 2026 inclusive.

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PortAventura World and Vekoma Launch WeRiseUp to Scale Mixed Reality Solutions Globally

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Written by: Lawrence Roots
Published: 20 May 2026
PortAventura World and Vekoma Launch WeRiseUp to Scale Mixed Reality Solutions Globally

PortAventura World and Vekoma Rides have announced a strategic alliance to launch WeRiseUp, a new independent studio specialising in mixed reality (MR) experiences.

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Nominations Open for the UK Theme Park Awards 2026

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Written by: Lawrence Roots
Published: 18 May 2026
Nominations Open for the UK Theme Park Awards 2026

The annual search to identify, reward and celebrate excellence in the UK theme park sector has officially commenced, with nominations now open for the UK Theme Park Awards 2026.

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More Articles …

  1. LEGOLAND Resorts Announce Global Roll-out of LEGO Festival for 2026 Season
  2. Disney Experiences Achieves Q2 Revenue Record Amidst Strategic Investments
  3. Gulliver’s Theme Park Resorts Unveils Ice Cream Partnership with Froneri
  4. Inside the £15m World of PAW Patrol at Chessington World of Adventures
  5. Hunderfossen Familiepark to Launch Immersive Rally Flåklypa Attraction from BoldMove Nation
  6. Categories Announced for the UK Theme Park Awards 2026
  7. Six Flags Restructures Leadership Team with Reintroduction of Park Presidents at Key Properties
  8. A New Era for Theme Parks UK: Leading the Way into the 2026 Season

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