VAC 2026 – The Annual National Conference of Visitor Attractions
October 9, 2026
QEII Conference Centre, Westminster, London
The Annual National Conference of Visitor Attractions (VAC 2026) is the UK's leading annual conference for professionals working across the visitor attractions sector. Returning to the prestigious QEII Conference Centre in Westminster, London, the conference celebrates over 20 years of bringing together attraction owners, operators, marketers and industry leaders to share best practice, explore emerging trends and shape the future of the sector. More than 5,000 professionals have attended VAC since its launch in 2004, making it the industry's premier networking and learning event.
Whether you represent a museum, heritage attraction, theme park, zoo, science centre, garden or cultural venue, VAC 2026 offers practical insights, strategic thinking and invaluable networking opportunities designed to help attractions thrive in an evolving visitor economy.
Current Confirmed Speakers
The 2026 speaker line-up includes influential leaders from across tourism and visitor attractions, including:
- Bernard Donoghue OBE – Chief Executive, ALVA
- Prof. Peter Jones – Bournemouth University
- Paul Kelly – Chief Executive, BALPPA
- Eddy Leviten – Executive Director, Tourism Alliance
- Julie Montagu – The American Countess
- Richard Nicholls – Head of Research & Forecasting, VisitBritain
- Dr Justine Reilley – The Neurodiverse Museum
- Liz Terry MBE – Managing Editor, Attractions Management
- Nik Wyness – Director of Marketing & Communications, The Tank Museum
- Patricia Yates – CEO, VisitBritain / VisitEngland
Click here to view the preliminary programme!
Why Attend?
- Industry-Leading Content: Gain practical knowledge from respected experts
and successful visitor attractions. - Exceptional Networking: Connect with attraction owners, managers,
marketers, consultants and suppliers from across the UK. - Actionable Learning: Take away ideas and strategies that can be
implemented immediately within your organisation. - Future-Focused Discussions: Stay ahead of changing visitor expectations,
technology developments and market trends. - Meet Leading Suppliers: Discover innovative products and services
designed specifically for visitor attractions.
Event Details
Venue: QEII Conference Centre, Westminster, London
Date: Friday, 9 October 2026
Delegate Rates (plus VAT):
Early Bird (until 28 August 2026)
- Standard Delegate: £239
- Group Rate: £215
- Student: £75
Standard Rates
- Standard Delegate: £279
- Group Rate: £251
- Student: £75
Register now!
Secure your place at the UK's leading conference for visitor attractions and benefit from early bird pricing before 28 August 2026. Join hundreds of industry professionals for a day of expert insight, practical learning and unrivalled networking at VAC 2026.
