The National Attractions Marketing Conference (NAMC) has announced that it is moving to an online format for 2026, making it easier for people from all over the country to get involved. As a media partner for the event, Theme Park Network will be sharing highlights from this leading conference, taking place on 3 June 2026.
This year, the conference will be joining forces with the Skip the Queue podcast and the Annual Attractions Website Survey to form a new Attractions Marketing Community dedicated to the needs of attractions marketers.
A New Chapter: The Attractions Marketing Community
The merger under the Skip the Queue banner, led by host Paul Marden, signals a shift towards a year-round support ecosystem for the sector:
"I'm so pleased, that we've brought together the Annual Attractions Website Survey, the National Attractions Marketing Conference and the new Attractions Marketing Community under the Skip the Queue banner."
While the 2026 event is purely virtual, organisers have already teased a roadmap for the future, including planned conferences in Scotland and Ireland for Winter 26/27 and a return to Drayton Manor for an in-person summit in June 2027.
2026 Conference Highlights
The 2026 programme features a powerhouse lineup, including Bernard Donoghue (CEO of ALVA), Danielle Nicholls, and Laura Baxter. A core focus of this year’s event is the 5th Annual Attractions Website Survey, which serves as the independent benchmark for digital performance in the UK visitor attraction sector.
- Conference Keynote: An opening address by Bernard Donoghue, CEO of ALVA (Association of Leading Visitor Attractions).
- Halo vs. Hero Content: Danielle Nicholls (Merlin Entertainments) explores the balance of content creation for major brands.
- Specialist Seminars: Deep-dive sessions covering:
- Digital Sustainability: A hands-on guide for the modern era.
- Direct Teacher Engagement: Strategies for boosting school and group bookings.
- WhatsApp Channels: How to leverage instant messaging for attraction marketing.
- Table Talks: Interactive, small-group conversations facilitated by experts to share peer-to-peer knowledge and solve common marketing challenges.
- DMO Relations: Learning how to maximize the impact of your Destination Management Organisation partnerships.
Key Deadlines & Tickets
- Early Bird Discount: Available until 30 April 2026.
- Delegate Rates: Starting from just £30 (inc. VAT) for attractions during the early bird window.
- Event Date: 3 June 2026 (09:30 – 17:00).
For more information, and book tickets, visit www.attractionsmarketing.co.uk
