National Attractions Marketing Conference
June 3, 2026
Online / Virtual Event
Overview
The National Attractions Marketing Conference (NAMC) 2026 is the UK’s premier gathering for visitor attraction marketing professionals, delivered in a fully accessible online format. Hosted by Kelly Molson, this event connects delegates with global leaders to explore the latest digital trends, content strategies, and operational insights specific to the attractions sector.
From high-level keynotes to interactive Table Talks, the 2026 conference provides a platform for theme parks, museums, and heritage sites to refine their marketing playbooks for the upcoming season.
2026 Programme Highlights
The curated agenda focuses on high-impact digital strategies and customer engagement:
- Conference Keynote: An opening address by Bernard Donoghue, CEO of ALVA (Association of Leading Visitor Attractions).
- Halo vs. Hero Content: Danielle Nicholls (Merlin Entertainments) explores the balance of content creation for major brands.
- Specialist Seminars: Deep-dive sessions covering:
- Digital Sustainability: A hands-on guide for the modern era.
- Direct Teacher Engagement: Strategies for boosting school and group bookings.
- WhatsApp Channels: How to leverage instant messaging for attraction marketing.
- Table Talks: Interactive, small-group conversations facilitated by experts to share peer-to-peer knowledge and solve common marketing challenges.
- DMO Relations: Learning how to maximize the impact of your Destination Management Organisation partnerships.
Why Attend?
- Flexible Access: Join from anywhere via the Zoom Events platform, ensuring your entire team can benefit from industry-leading insights without travel costs.
- Interactive Networking: Unlike standard webinars, the 2026 event features purposeful networking through breakout sessions and Table Talks.
- Expert Support: Meet 'best-in-class' agencies and consultants who specialise in the UK leisure and tourism sector.
Event Details
- Platform: Zoom Events
- Schedule: 09:30 AM – 17:00 PM BST
- Delegate Rates (Including VAT):
- Attraction Delegates: £60 (Early Bird: £30)
- Agency & Supplier Delegates: £120 (Early Bird: £60)
How to Register
Register your place and take advantage of early bird pricing:
