IAAPA Expo Europe
September 21 - 25, 2026
London, United Kingdom
IAAPA Expo Europe 2026 is the premier trade exhibition for the attractions and leisure industry across Europe, the Middle East, and Africa. Organised by IAAPA, the event brings together operators, manufacturers, suppliers, and industry experts from across the EMEA region and beyond.
Hosted in London, one of Europe’s leading global cities, the expo reflects the diversity and innovation of Europe’s attractions sector, spanning theme parks, heritage attractions, museums, immersive entertainment, and destination experiences.
What to Expect
EMEA-Focused Trade Exhibition: A comprehensive showcase of rides, attractions, immersive technologies, theming, safety solutions, and operational services.
Education Programme: Industry-led sessions covering design, operations, sustainability, regulation, and emerging trends across European and international markets.
Networking Opportunities: High-quality networking with senior decision-makers, operators, and suppliers across the EMEA attractions landscape.
Market Insights: Valuable perspectives on regulatory frameworks, cultural tourism, and destination development in Europe and beyond.
Key Highlights
- Leading attractions industry event for the EMEA region
- Strong international exhibitor and attendee mix
- Focus on innovation, sustainability, and cultural experiences
- Hosted in a major European business and tourism hub
Who Should Attend
- Theme park, attraction, and destination operators
- Ride, technology, and experience suppliers
- Architects, designers, and creative agencies
- Investors, developers, and consultants
- Tourism boards and cultural destination professionals
Why Attend
IAAPA Expo Europe 2026 offers a strategic platform for doing business across Europe and EMEA. For professionals seeking market insight, new partnerships, and exposure to the region’s most innovative attractions projects, it remains a cornerstone event on the global calendar.
