Gulliver’s Theme Park Resorts has announced a new supply deal with ice cream manufacturer Froneri UK. The major partnership will see a revamped range of frozen treats rolled out across all four of the company's UK locations.
Visitors to Gulliver’s Kingdom in Matlock Bath, Gulliver’s World in Warrington, Gulliver’s Land in Milton Keynes, and Gulliver’s Valley in Rotherham will now be able to purchase various products from well known brands including Cadbury, Oreo, Rowntree’s, and Kelly’s.
Enhancing The Guest Experience
The collaboration focuses on providing high quality, branded options that resonate with the family demographic. The new offering includes Cadbury scooping flavours, Rowntree’s fruit lollies, and various items from the Oreo and Smarties ranges.
To support the launch, the resort operator has overhauled its ice cream kiosks with a fresh visual identity. This includes bespoke Cadbury units designed specifically for Gulliver’s, as well as the creation of dedicated ice cream garden areas. these outdoor spaces feature branded furniture and banners to create a cohesive environment for families.
A Strategic British Partnership
Simon Rourke, Director of Hospitality at Gulliver’s Theme Park Resorts, noted that the deal aligns with the group's ongoing efforts to improve its food and beverage portfolio. He described the move as the beginning of a partnership between two strong British companies, with plans to develop the relationship further in the future.
Ross Elsworth, Commercial Director at Froneri UK, expressed excitement about bringing the company's portfolio to some of the UK's most popular family destinations. He highlighted that the range was developed to offer something for everyone among the hundreds of thousands of guests who visit the resorts annually.
Focused On Family Fun
Gulliver’s Theme Park Resorts continues to cater primarily to families with children aged between two and 13. The parks offer a wide variety of rides, attractions, and themed accommodation, supported by a year-round calendar of special events.
The new ice cream range is now available at all four resorts, marking a significant update to the parks' seasonal refreshments for the 2026 season.
