Theme Park Network has today announced a new partnership with Experience UK, the trade body for the UK experience sector, strengthening collaboration between two organisations committed to championing creativity, innovation and excellence across the attractions and experiences industry.
As part of the partnership, Theme Park Network will become a media partner for InnovateX, while Experience UK will act as a supporter of the UK Theme Park Awards. Together, the partnership aims to support theme parks, operators, suppliers and creatives by amplifying industry insights, celebrating best practice and providing greater visibility for key sector events.
InnovateX is the UK’s leading forum dedicated to the fast-evolving Experience Economy, bringing together pioneers in creativity, technology, design and culture. Following a sold-out launch event in 2025, the second edition of InnovateX will take place on 10 March 2026 at London’s Science Museum, uniting visionaries from across the creative and commercial landscape to explore how experiences are shaping tomorrow’s world.
Building on the legacy of the TiLE Conference and Experience UK’s ongoing commitment to elevating creativity and innovation, InnovateX 2026 will examine how design, storytelling, digital transformation and emotional engagement are redefining how people live, work, learn and play. Through its role as media partner, Theme Park Network will help share key themes, discussions and insights from the event with its growing global audience of theme park and attractions professionals.
Experience UK’s support of the UK Theme Park Awards further reinforces the shared ambition of both organisations to recognise and promote excellence across the sector. The UK Theme Park Awards celebrate outstanding achievement within the UK theme park industry, recognising innovation, quality and unforgettable guest experiences across a wide range of categories.
Established to benchmark excellence, the awards shine a spotlight on the creativity and dedication of British theme park operators, from thrilling roller coasters and immersive dark rides to family attractions and world-class guest facilities. The UK Theme Park Awards 2026 will take place on 10 September 2026, bringing the industry together to celebrate the very best the UK has to offer.
Launched ahead of the 2026 season, Theme Park Network is a new dedicated B2B platform created to connect theme parks, providers and industry professionals. Designed as an essential industry hub, the platform delivers the latest news, insights and opportunities from across the global attractions sector. Theme Park Network also incorporates four established independent consumer guide websites covering the UK, US, EU and Australian markets, alongside its recognised industry awards, with further content and features set to launch in the coming months.
Experience UK represents Great British companies that design, create and deliver world-class visitor destinations, from museums and cultural attractions to theme parks and immersive experiences. As the first and only membership organisation dedicated exclusively to the Experience Economy, Experience UK works closely with its members to influence policy, support international growth and showcase the latest thinking shaping the future of the sector.
This new partnership reflects a shared commitment to supporting the attractions industry through collaboration, knowledge-sharing and the celebration of innovation, with more to come as both organisations continue to expand their activity throughout 2026.
For more information on attending InnovateX or the UK Theme Park Awards, visit innovate-x.co.uk and ukthemeparkawards.com.
To learn more about Theme Park Network, visit themepark.network, and for Experience UK, head to experienceuk.org.
