Parques Reunidos has announced the appointment of Mark Reeves as its new Group Director of Entertainment.
In this newly created role, Reeves will report directly to Diego Gracia, the Group Director of Business Development. The appointment underscores the company's ongoing commitment to investing in world-class entertainment, immersive storytelling, and innovative guest experiences. His future work aims to bolster the appeal of its extensive portfolio of parks as premier leisure destinations across Europe.
Reeves will take on a pivotal role in shaping the future of popular theme parks such as Parque Warner Madrid and Parque de Atracciones Madrid. He will also support the development of the wider European portfolio, leading the overall entertainment strategy and collaborating with teams across the organisation to deliver distinctive experiences that surprise and delight guests. His focus will encompass live entertainment, immersive attractions, and innovative programming designed to boost guest satisfaction, encourage repeat visits, and enhance each park's unique identity.
Bringing more than 20 years of international experience in the attractions, entertainment, and events sector, Reeves possesses a strong track record of delivering large-scale entertainment programmes, live productions, and seasonal events for leading global operators. Most recently, he held senior leadership positions at Six Flags Qiddiya City and Aquarabia in Saudi Arabia, where he directed the entertainment and events strategy for both major new developments.
Diego Gracia, Parques Reunidos Group Director of Business Development, commented on the appointment:
"Entertainment plays a critical role in how guests experience our parks and in how destinations differentiate themselves in an increasingly competitive leisure market. Mark brings an exceptional combination of creativity, strategic vision, and international expertise. His leadership will help us continue evolving our entertainment offering, creating memorable experiences for guests and supporting the long-term attractiveness and growth of our iconic destinations."
Expressing his enthusiasm for the role, Mark Reeves added:
"Parques Reunidos has an exceptional portfolio of parks, a strong culture of innovation, and a long-standing tradition of creating experiences that bring people together. I am excited to join the team and contribute to the development of entertainment, events, and immersive experiences that create lasting memories for guests of all ages, while helping strengthen the appeal of some of Europe's most iconic leisure destinations."
As guest expectations evolve, Parques Reunidos has said that it will continue to focus on high-quality experiences that complement its traditional ride offerings, reinforcing its position as one of Europe's largest leisure and entertainment operators.
