As the attractions industry prepares to gather for the UK’s leading conference on the future of the Experience Economy, InnovateX 2026 has announced an extra-special draw for this year's attendees: exclusive first access to two major global industry reports.
Taking place on 10th March 2026 at the Science Museum’s IMAX: The Ronson Theatre, the event returns under the theme ‘Designing Tomorrow’s Experiences’ following a sold-out debut in 2025.
Data-Driven Strategy: Exclusive Industry Reports
A central pillar of the 2026 program is the release of two insight reports, initially available only to conference delegates:
- The Theme Park Sector Insights Report: Produced by Leisure Development Partners, this report provides a deep dive into global trends, investment flows, and emerging opportunities specifically within the themed attractions market.
- Museums, Arts and Culture Global Insights and Opportunities Report: Produced by AEA Consulting, this document delivers intelligence on major international cultural projects planned over the next five years.Together, these reports are designed to provide the data-led intelligence necessary for operators and developers looking to expand internationally or refine long-term development strategies.
Little Lion Entertainment Joins Final Speaker Line-up
The conference has also confirmed the completion of its speaker roster with the addition of Little Lion Entertainment, the live gaming and immersive operator responsible for The Crystal Maze LIVE Experience.
The session will explore how IP partnerships and hybrid physical-digital gameplay - seen in their Pac-Man Live Experience and Chaos Karts attractions - are driving international expansion. Little Lion Entertainment joins a high-profile lineup that includes:
- Sir Chris Bryant: Minister of State for Trade Policy.
- Shri Mukundagiri: Deputy Chief Executive, Science Museum Group.
- Senior Leaders from: Merlin Entertainments, Fever, Barbican Immersive, Wake The Tiger, and Unibail-Rodamco-Westfield.
Networking and Commercial Opportunity
Designed to facilitate high-level business connections, the event will conclude with an exclusive evening mixer in the Science Museum’s Power UP gallery. This interactive environment is intended for delegates to discuss collaboration opportunities and meet prospective partners.
Ian Clappison, CEO of Experience UK, noted that by "combining high-level strategic discussion with exclusive access to robust market intelligence, the event provides delegates with both inspiration and practical tools for growth".
Theme Park Network will be on site to report on the key announcements, insights and industry implications emerging from the forum.
If you'd like to join us, tickets are available here.
