Herschend Family Entertainment has completed its acquisition of Silverwood Theme Park and Boulder Beach Water Park in Athol, Idaho.
Silverwood, a 400-acre property featuring more than 70 rides and attractions, has been operated by the Norton family since 1988. The finalisation of the deal follows the signing of an exclusive terms sheet first announced in November 2025.
Herschend, the world’s largest family-held themed attractions company, operates more than 40 North American brands, including Silver Dollar City, Dollywood, and Wild Adventures. The company’s 22,000 hosts serve nearly 20 million guests annually.
A Shared Family Legacy
“Herschend was the only choice for us,” said Paul Norton, Silverwood Executive Director. “As a family business, they understand what it means to build something by hand, with your whole heart — and the deep responsibility that comes with serving families and communities. I trust them to carry our legacy forward with the same care and commitment my family has.”
Andrew Wexler, CEO of Herschend, commented: “Silverwood is the result of decades of heart, vision, and hands-on dedication. The team has built more than a theme park — they’ve built a place that brings people together, creates joy, and strengthens the community around it.”
He added: “Being entrusted with that legacy is an incredible honour, and we take that responsibility seriously. Our role is to shepherd what’s been built and support the team so Silverwood can continue creating memories — and thriving — for generations to come.”
Generational Investment
The acquisition aligns with Herschend’s long-term investment strategy. As a family-held entity, the company emphasises a "generational" view rather than short-term quarterly earnings.
“That long-term view guides how we invest in our people, our brands, and the communities we serve — which now includes the incredible Silverwood team and the guests who have cherished this property for nearly four decades,” said Chris Herschend, Herschend’s Board Chair.
Operational Continuity
Silverwood will retain its existing identity and leadership team. Herschend has stated that the 2026 season, which begins on 2 May, will offer the same experiences guests expect, including seasonal favourites such as Night of the Stars, Coaster Classic, and Scarywood.
The company noted that this upcoming season will focus on "listening, learning, and building relationships" with the local hosts and community. The transition aims to empower the existing team while utilising Herschend's scale to support the park's long-term growth.
