Your CMO 

Most attractions don’t need another agency. They need someone senior to step back, look at the whole picture, and say what’s actually working.

I’m Laura Baxter, and Your CMO is me. I work with theme parks, attractions and leisure businesses at director level. I look at marketing, ticketing, budgets, agencies and team together, so you can see what’s earning its keep and what isn’t.

It starts with an audit. That becomes a strategy you can actually run. If you want me close by while it happens, a light-touch retainer keeps it on track.

I ran marketing at Blackgang Chine for four years and still work with them now, alongside other attractions, destinations and trade bodies supplying the industry. I also sit on BALPPA’s Marketing Committee.

My approach comes from one fact about this industry. You have a finite catchment, a short season, and every pound spent reaching the wrong people is gone. So I work out exactly who’s coming, find where they already are, and stop paying to reach anyone else.

Not sure where to start? Try Your Attractions Marketer. Add your website and social handles and I’ll send back an honest second opinion on your marketing, free. The real wins usually hide in what I can’t see from outside, like ticketing, CRM, email and ad accounts. That’s what the full audit is for.

yourcmo.co.uk · yourattractionsmarketer.com