Enchanted Parks has announced the appointment of Una de Boer as its new Chief Marketing Officer, signalling a strategic move to strengthen the leadership team for the regional theme park operator.
De Boer joins the organisation following a decade at WhiteWater, where she served as Chief Marketing Officer and played a pivotal role in elevating the global profile of the water park manufacturer. During her tenure there, she led global marketing efforts for WhiteWater and FlowRider, and was instrumental in the development of the Vantage and Endless Surf brands.
In her new role at Enchanted Parks, de Boer will be responsible for leading brand and marketing strategy, increasing brand awareness, and enhancing local park marketing programmes. A key focus for her will be deepening the connections between the company’s individual parks and their respective communities.
James Harhi, Chief Executive Officer of Enchanted Parks, welcomed the appointment. He stated that de Boer is a proven brand builder who understands how to connect business strategy with creative, effective marketing. He added that her experience in the global attractions industry and her practical leadership style will be invaluable as the company continues to build guests' connections with its parks.
De Boer noted the significance of regional attractions, remarking that they hold a special place in people’s lives as spaces where families, friends, and communities gather to create memories. She expressed her enthusiasm for partnering with the local marketing teams that are already in place, with the aim of building a brand centred on fun, connection, and shared experiences.
The appointment is part of a broader commitment by Enchanted Parks to invest in marketing and communications at both the corporate and park levels. Alongside de Boer, the company has appointed Katie Wojdyla as Vice President of Marketing and Jess Lawler as Corporate Director of Social Media and Communication.
The company's marketing leadership team also includes Pam Amundson at Valleyfair, Jill Emery at Michigan’s Adventure, Katy Enrique at Six Flags St. Louis, David Johnson at Worlds of Fun, and Jennifer Mance at Six Flags Great Escape.
Enchanted Parks currently owns and operates a diverse portfolio of amusement parks, water parks, lodges, campgrounds, and attractions across eight states. Recent company investments have focused on enhancing guest experiences through the return of events, festivals, and live entertainment, as well as the opening of a new water park at Valleyfair and a new family roller coaster at Water Safari.
